Founded in 1817 in the southern region of the Eifel mountains, the Bitburger family brewery has now been in business for seven generations, stretching over a period of 200 years. Following this long history of tradition, the brewery is now also one of Germany’s most modern and important breweries in private ownership. The most famous phrase in Germany’s beer world, “Bitte ein Bit” (“One Bit, please”), is recognisable all over the world amongst fans of Bitburger Premium Pils. Alongside the perfect pilsner, the customers also enjoy the other beer varieties and speciality beverages as well. Even though the range of products and brewing processes have continued to evolve, the core values have always remained the same: care, love and passion for brewing. These values support the consistently high-quality standards.