Diversa Spezialitäten GmbH was founded in 1972 as a distribution house. The name of the company is derived from its purpose: a roof for the joint distribution of spirits by own brands and distribution brands of international partners. Underberg is not only a shareholder of the distribution house, but also provides the many years of expertise and resources for the import, logistics, purchasing of worldwide promotional materials and local co-packing such as over 30,000 promotional displays per year. Every year, the company moves more than 20 million bottles to more than 75,000 pallets with delivery to around 2,000 delivery points for food retailers, cash & carry stores, specialist retailers and restaurants.
Asbach brandy, a famous German specialty from Rüdesheim on the romantic Rhine, has been produced since 1892. Asbach embodies the ‘spirit of wine’ and this has many qualities. The label stands for enjoyment, trust, expertise and the finest quality. Carefully selected base wines, the utmost care in production and the secret Asbach maturing and refining process shape and characterize all Asbach qualities. The classic Asbach Uralt brandy is regarded as the premium German spirit.
Rüdesheim coffee…The name of Rüdesheim is not only associated with the romantic Rhine and the famous German speciality, Asbach brandy, but also with the Rüdesheim coffee specialities. Rüdesheim coffee was invented in 1957 by Hans Karl Adam, a famous German TV chef from the 1950’s, especially for Asbach. It is best served in a genuine ‘Rüdesheim coffee’ mug. Pour 40ml warmed Asbach brandy onto three sugar cubes, light with a match and stir until the sugar dissolves. Top up with hot coffee and finish off with a dollop of sweetened whipped cream sprinkled with bittersweet chocolate flakes. This specialty can also be served as Rüdesheim espresso or Rüdesheim iced coffee!
Underberg is based on a secret and proprietary recipe, guarded by the Underberg family since the company was founded by Hubert Underberg-Albrecht in 1846. The herbs are distilled using a process called semper idem (or "always the same"). The extracts are then matured for months in barrels made of Slovenian oak.
Production ceased in 1939 due to lack of raw materials and was restarted in December 1949. The drink is usually associated with its portion-sized 20 ml bottle, designed in 1949 by Emil Underberg, grandson of the founder. The mini bottle is protected by a straw paper sleeve, and the embossed Underberg label is glued on. All elements, including shape of the bottle, color, packaging and the Underberg name are trademarked and copyrighted.
Underberg is one of the most widespread herbal liquors on the market.