Kremlyovskaya – also known as Kremly among its loyal consumers – was the first international post-perestroika premium Russian vodka, according to SPI Group. Created in the early 1990s, with a premium bottle designed by UK design studio Claessens, Kremlyovskaya sold over five million 9L cases at its peak.
Kremly’s “Toast of New Russia” advertising campaign and frequent appearances on Fashion TV have cemented its positioning as a symbol of modern Russia.
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