BRAVE NEW WHEAT BEER WORLD
Schöfferhofer is brewed in the spirit of Peter Schöffer (1425-1503), a sophisticated maverick of his time with a distinctive taste and passion for beer. While Schöffer helped revolutionize the printing techniques of his time, Schöfferhofer Weizen was a new benchmark in the history of German wheat beer brewing.
As the first wheat beer brewed outside of Bavaria it embraced a modern lifestyle instead of rooting itself in old beer-brewing traditions. Schöfferhofer offered an urban, trend-conscious alternative – not traditional but sensual, not conservative but unconventional. And with those character traits it began to spread its sparkle over Germany and the world.